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Sexed UpSexed up refers to making something appear more attractive than it really is by selective presentation; a modern update to the phrase "hyped up". Variants include "sex it up". The implication is that no actual lying is taking place, but that spin is being placed on certain parts of the message. The phrase became common currency in the United Kingdom when the BBC, and other media, alleged that British intelligence reports on Iraq had been "sexed up". This issue was a key part of the Hutton Inquiry. The term has been also used in Australian discussion of its decision to go to war in the coalition with America. It is presumably based on the older phrase "sex sells", which means that, for example, the more beautiful the people in advertisements, the more likely people will purchase the product. It was probably coined in the 1980s or 1990s in Britain or the US, although Pat Benatar used the variation "sex s.o. up" as early as the 1980s.
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