carlton draught

Carlton Draught is a lager beer produced in Victoria, Australia by Carlton and United Breweries, now a division of Fosters. Despite the name, it is a quite standard lager. It is the most popular full-strength beer sold on tap in Victoria. It is also sold in bottles and cans, but in this market its stablemate Victoria Bitter is probably more popular. It can also be found on tap in New South Wales. In 2003, its formulation was changed slightly to reduce the alcohol content from 5.0% to 4.6% in response to an increase in alcohol taxes by the Federal government. The logo was also changed, and a new advertising campaign was introduced to target a wider market. Featuring quirky, comical advertisements and billboards; the beer was promoted as simply being "made from beer."

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